With giddy tunes and electronic whirligigs, Schneider TM's Zoomer blips and beeps its way into your brain, causing the same hyper-happy effect on adults that sugary cereal has on a nine-year-old. While 1998's Moist and the 2000 EP Binokular helped define blip-pop, Zoomer is yet more accessible, even introducing some hip-hop into Schneider's digital confections. Tracks like "Reality Check" and "Cuba TM" would be Britney-style pop songs in a world run by robots, but there's no mistaking the carbon-based hooks and melodies. Even mini-symphonies like "Hunger" depend on good old songcraft for their addictive effects, despite the layers of ultra-light, mechanical glee. Schneider TM's sound won't appeal to those looking for beats, and it isn't quite out there enough for the experimental future crowd looking for the next Oval or Mouse on Mars. However, if you like Tortoise despite their overt pretension and adore Stereolab when they aren't wandering aimlessly, Zoomer is worth a listen. --Matthew Cooke
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